For your child's first phone, or your own.Smartphone
when you
need it…
…brick phone
when you don't.

Download on the App Store Get it on Google Play

Brickify sits in between a brick phone and a smartphone

Every child climbs the phone ladder at their own pace. Brickify is the step that's been missing.

  1. 4Smartphoneeverything, all the time
  2. 3Brickifysmartphone when you need it, brick phone when you don't
  3. 2Brick phonecalls and texts only
  4. 1Watchcalls home and location
  5. Wait until they're ready
Anne Mundy, founder of Brickify "My sons' school went smartphone-free, there was an old phone in a drawer, and they were ready for something. So I built Brickify." Anne Mundy, founder, engineer and mum · Why I built Brickify →

If you've signed the Pact and can wait until 14, wait. That's a good choice. Brickify is for families who've decided a phone is needed now.

The school day is covered. The rest is up to us.

School rules stop at the gate. A phone needs different rules at different times, depending on your family. If you have to change them by hand, it won't last. Brickify switches between them by itself.

One phone, your rules, switches automatically. An example week drawn as a wheel, one slice per day. Weekdays go Travel (Phone, Messages and Maps), School day (everything bricked), Travel, Evenings (calls, texts and the homework app), then Bedtime (sleep meditation only). Saturday and Sunday are Weekends (much more open) then Bedtime. Just an example: build your own.
Setting schedule days and times

Set it once. No 9pm arguments.

Build the schedule once, when you're calm. After that the phone switches itself, and opening it early takes your PIN and a second factor.

Choosing which apps are allowed in a profile

You choose the apps

Maps for the walk home, calls only at bedtime. Open more as trust grows.

Authenticator second-factor setup

You hold the keys

A PIN plus a second factor, with recovery codes.

Brickify's welcome screen listing the setup steps

Guided setup

Step by step, start to finish.

Not a monitoring app. Brickify doesn't read messages, browsing history or location. It blocks apps on a schedule you set. What it does, and doesn't →

Not a brick phone, Screenable or Canopy either. Compare: Brick phone · Screenable · Canopy

Ready to Brickify it?

$4.99 / £4.99 once. No subscription. iPhone & Android.

Less than half the price of a basic phone, and no new device. The phone in your drawer is the hardware.

Download on the App Store Get it on Google Play

Free to download and set up. Pay once and blocking is switched on for good: every profile and every schedule, on every phone that uses the same App Store or Google Play account.

Bought through the App Store or Google Play, so refunds are handled by the store, right from your receipt.

Works on iPhone 8 / X or newer (iOS 16+) and Android 8+ · Check your phone